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Sales Coach
Remote
Part-Time
What You’ll Do
The Sales Coach is responsible for providing direct coaching and support to our clients’ sales representatives. This role focuses on the development of individual reps’ sales skills and effectiveness, through structured one-on-one coaching, planning, and tactical execution support. The Sales Coach works under the direction of senior leadership and supports the client's sales efforts by reinforcing sales best practices, improving individual performance, and helping reps consistently meet their sales goals. The Sales Coach works directly with sales reps through role-play and review of sales activities to build habits, improve messaging, and increase confidence and consistency in the sales process. This role plays a critical part in supporting clients who have invested in a broader sales enablement framework, providing the day-to-day coaching necessary to see results.
Your Responsibilities
Conduct regular one-on-one coaching sessions with sales representatives to reinforce key sales behaviors and best practices.
Use tools like HighMatch and Intake Questionnaires to gain a working knowledge of each representative’s strengths, style, and development areas.
Role-play real-life sales scenarios to help reps refine their messaging, improve delivery, and build confidence.
Review sales call plans and account advancement techniques to support success at each stage of the sales cycle.
Introduce and reinforce weekly routing plans to promote consistent, high-quality outreach to prospective clients.
Support reps in overcoming objections, improving messaging, and increasing close rates.
Help sales reps prioritize activities and manage their sales goals, ensuring consistent progress toward individual and team targets.
Maintain detailed coaching notes and communicate progress, concerns, and successes with client leadership.
Act as a resource and accountability partner for each sales representative, providing feedback, encouragement, and tactical support.
Track performance metrics, flag challenges, and celebrate wins to help sustain momentum and morale across the sales team.
Ensure adherence to the client’s sales processes and methodologies.
Identify opportunities to expand client engagement by recommending and upselling additional services that address emerging needs.
Perform other duties as required.
Our Perfect Candidate
Strong practical understanding of the sales process, with experience in sales development, sales enablement, and outside sales.
Strong coaching and interpersonal skills with the ability to motivate and guide sales professionals of varying skill levels.
Skill in planning, organizing, and prioritizing tasks to support multiple sales reps and manage ongoing schedules.
Ability to clearly and constructively provide feedback, and to lead productive coaching conversations.
Effective communicator, both in writing and verbally, with a professional and encouraging style.
Familiarity with CRM systems and sales productivity tools, such as Microsoft Office, Google Workspace, and online collaboration platforms.
Education
Bachelor’s degree in Business, Marketing, Communications or a related field required; Master’s degree preferred.
5+ years of corporate sales experience with a strong record of performance.
3+ years of experience in sales coaching, sales enablement, or a related sales leadership role.
Why Work for Us?
Work from home (or anywhere!)
Career pathing and advancement opportunities.
Benefits for both part-time and full-time employees (offerings vary based on PT/FT status).
Reimbursement and/or coverage of relevant professional memberships, certifications, training, and/or continued education
Working Conditions
Employees of Griffin Resources operate in a professional office environment. Employees must provide themselves with a designated workspace free from noise and distractions when working remotely. The employee routinely uses standard office equipment such as computers, phones, and virtual tools such as web cameras and video programs. The employee must be camera ready during normal working hours. The employee may be required to work in or visit client offices and must be able to transport himself/herself to various locations. This Company is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. The duties and responsibilities described are not a comprehensive list and additional tasks may be assigned to the employee from time to time. Employees must be legally authorized to work in the US without sponsorship.
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